John Quelch: the customer is the boss

John Quelch: the customer is the boss

Efforts to allow customers to become brand connotation of a common creator

John Quelch is the world-renowned masters of marketing, he pointed out that in the keynote, customer is the God, business insight is the key for the development of future consumption trends, stick the user, access to consumers of all ages like Apple. At the same time, he emphasizes the areas of digital marketing, social media in China there is a lot of opportunity, is the most cost-effective marketing tool of the future.

John Quelch pointed out that business if you want to achieve success, more important than the corporate culture is the need to have customer insight. Unless the customer as the core, or you will not succeed in the market. The customer is the boss, is God, to remember this. Customer insight is a fundamental of innovation, efforts to allow customers to become brand connotation of a common creator, customer insight is the basis of all these marketing, customer insight, it is not just about new products, as well as on the distribution of customer insight.

John Quelch also notes that China has some new business opportunities. China’s growth in the digital advertising industry, there will be a very large increase, but is also changed in the past few years, is China’s development of the advertising industry, including advertising development of electronic industry also have a lot of space.

Another aspect is the emergence of social media. Social media in importance among Internet users in China will become a more important search engine, it will be more than search engines because search engines are very important features of the Internet, but social media is that people are willing to miss a long time a way to access Internet, social networking Web page was advertising industry cannot afford to ignore an industry.

Article Source： Gold station-CEO